Vietnamese brand worth $431 billion 2022, ranked 32nd in the world
09:21 - 28/09/2022
The above information was announced by Brand Finance on September 21. Brand Finance is headquartered in London (UK), annually conducts valuations of 70,000 brands in the world.
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Vietnam continues to be evaluated as a bright spot in the picture of building and developing a global national brand and is the national brand with the fastest growth in value in the world, with 74% in the period 2019 – 2022. Specifically, in 2019, Vietnam’s national brand value was only valued at USD 274 billion by Brand Finance; 2020 is 319 billion USD, up 29%; in 2021 is 388 billion USD, an increase of 21% through 2022, it is 431 billion USD, an increase of 11%.
In terms of rankings, despite the consequences of the Covid-19 pandemic and the ongoing geopolitical conflicts and instability in the world, many countries have not been able to maintain the ranking of the national brand, but according to the The price of Brand Finance, Vietnam still maintains and continues to be upgraded. Specifically, in 2019, Vietnam was ranked 42nd, in 2020 increased 9 places to 33rd, in 2021 maintained 33rd and in 2022 increased 1 rank to 32nd.In terms of rankings, despite the consequences of the Covid-19 pandemic and the ongoing geopolitical conflicts and instability in the world, many countries have not been able to maintain the ranking of the national brand, but according to the The price of Brand Finance, Vietnam still maintains and continues to be upgraded. Specifically, in 2019, Vietnam was ranked 42nd, in 2020 increased 9 places to 33rd, in 2021 maintained 33rd and in 2022 increased 1 rank to 32nd.
Regarding the growth of brand value of enterprises, Brand Finance assessed in the Top 100 most valuable corporate brands in Vietnam, the growth in value is also very high at 36%, compared to the growth rate in Singapore of 22 %, Indonesia 22%, India 16%, Malaysia 10%, China 6%, Japan 5% and Thailand 4%. Among the enterprises with the leading brand value, there are many Vietnamese national brand enterprises such as Viettel, Vinamilk, MB, Vietcombank, Vietinbank, BIDV, Hoa Phat, Vietnam Airlines…
Source: Brand Finance